These cards are very popular among collectors. The artwork is usually done in a mix of photographic and artwork styles as opposed to the artwork one sheet. Insert: (14″ X 36″) Printed on card stock paper, these posters were used in conjunction with One Sheets to promote a film. These were printed in much smaller quantities, making them more rare than standard window cards. They had the same blank imprint area and were usually used in cigar or candy cases in shops or restaurants. Midget or Mini Window Card: (8″ X 14″) Printed primarily before 1940, these cards were smaller versions of the standard window card. They were produced in far fewer numbers and, therefore, are much more rare. Jumbo Window Card: (22″ X 28″) These cards were oversized versions of the standard window card and were also printed on cardboard stock. These posters are of a size easy to frame and are attractive to collectors for that reason. They all had a blank white imprint area of approximately four inches at the top of the card for the theater’s name and date of showing. Window Card: (14″ X 22″) Produced on heavy cardboard stock, these cards were small posters used in shop windows to advertise the upcoming or currently-playing feature film. Often printed on linen or glossy stock, with no title card, these cards were produced in far fewer quantities than standard lobby cards, thus, they are rarer. Jumbo Lobby Card: (14″ X 17″) Printed before 1945, though some studios resumed producing them in the 1970s, and 80s, these sets were usually produced for the studio’s higher profile releases. These cards were usually produced in full color and have become very desirable collectibles. The other seven cards were scenes from the film. Some sets had a Title Lobby Card, which showed the production credits and poster artwork. Lobby Card: (11″ X 14″) These cards were printed in sets of eight on card stock paper for display in theater lobbies. Also, during the 1980s, studios began offering double-sided One Sheets, which were to be displayed in light boxes. International styles, printed in this country, but used for overseas distributing, continued on for a few more years for three sheets. And finally, the billboard-sized Twenty-Four Sheet, which is nine-foot by twenty foot, or 106″ X 234″.īelow is a list of the terms used to describe most of the movie poster sizes that were produced up until around the 1980s.Īfter the 1980s, One Sheets (reduced in size to 27″ X 40″), were the only posters printed for U.S. 81″ X 81″), a poster the size of two Three Sheets placed side by side vertically. The next largest size was the Six Sheet (Approx. 41″ X 79″) which was the size of three One Sheets placed side by side vertically. This was the same size that was previously used to print theater posters and other advertising posters.įrom the One Sheet size originated the terms used to denote the other larger size posters, such as the Three Sheet (Approx. It was named this as this size was the common size of the lithographer’s press bed, 27″ X 41″. From the beginning of the twentieth century when movies were just beginning to make an impact on society, the most common and most collectible format for movie posters was and is the One Sheet. The larger the release for the studio, the larger the number of poster sizes that were produced, from mini window cards to billboard-size posters. Motion picture studios began by printing their movie posters in many different sizes from the 1910s through the 1980s.
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